Where Will Your Next Campaign’s Momentum Come From?
Not all momentum works the same way—or asks the same thing of your organization.
Read the article →Elevate Your Fundraising Message and Accelerate Growth Through Donor Development Solutions With Pollination Group.
KEY BENEFITS
Elevate your message and build awareness and excitement for supporting your mission - inspiring your major stakeholders
Get results with our full-service solutions providing everything from data analysis, campaign development, and execution
Grow your donor base through acquisition and lapsed donor reactivation
Increase renewals and prospect to find new mid and major donors
Upgrade members to new levels of giving
WHAT WE DO
Pollination Group offers a full-service solution that takes your fundraising message to the next level with an agile and flexible approach. Our experience in non-profit organizations brings an outside perspective focused on reducing friction in giving and identifying effective value propositions. We move quickly to take advantage of messaging opportunities through consistent communication, annual fundraising opportunities, and key moments. Let us handle the project all the way through execution and results, leaving your team free to focus where they're needed most.
Finding the right fit technology is key, or you'll never use it. We help identify and deploy (or build) technologies to overcome obstacles and support the execution of fundraising campaigns.
A partnership with Pollination Group offers outcomes that will help you elevate your fundraising message and increase growth. You can expect to build awareness and excitement for supporting your mission, impress major stakeholders, grow your donor base through acquisition, lapsed donor reactivation, upgrade donors to new levels of giving, increase renewals, and prospect to find new major donors.
OUR PARTNERSHIPS
Long Beach State
Pollination Group utilized behavioral data captured through campaign interactions to identify hot leads and highly engaged and interested prospects.
Results: We started with 800 major donor targets. 192 or 24% of those targets engaged with the landing page. 129 or 16% of them watched the entire video. 30 major donor prospects filled out the response form asking for a follow up visit. An additional 114 hot leads were identified based on behavioral insights and engagement with the campaign.
Community Link Mission
We execute multi-channel direct response campaigns to generate awareness and excitement that leads to elevated levels of giving.
Results: This past year we were able to help increase results from North Texas Giving Day by 160% over the previous year's campaign.
Happy Hill Farm
Happy Hill Farm was facing a four-year decline in broad base fundraising revenue and donations when they turned to Pollination Group. To course correct, we evaluated and adjusted their direct mail, email, website and social media communications to create a more engaging and authentic experience for their donors.
Results: Within the first year, we reversed the decline in both donors and revenue and grew the broad base program. Online growth saw a 30% revenue increase.
LENA POPE
Pollination Group works with Lena Pope in the planning and execution of donor development initiatives designed to grow and cultivate the base of supporters and increase fundraising revenue. We serve as an extension of the Lena Pope development team, supporting them in strategy development, creative execution, and campaign management.
THOUGHT LEADERSHIP
Ideas and insights for stronger fundraising and deeper donor relationships.
HOW WE DO IT
At Pollination Group, we pride ourselves on becoming an extension of your team. Our full-service solution means that we see the project all the way through to execution and results, leaving your team free to focus where they're needed most. Our agile and flexible approach allows us to move quickly to take advantage of messaging opportunities surrounding big wins and key athletics moments.
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We offer a 3-6 week planning and development phase, where we craft a creative message and strategic plan to take your fundraising message and donor development activities to the next level.
- Analysis of donor communication and program results
- Develop campaign and creative theme(s)
- Identify the most effective value proposition and communication strategy to elevate your brand, build awareness, and get results
- Plan out a tactical communication calendar aligned with the traditions and events your supporters will resonate with
- Identify new opportunities for engagement with your current and future supporters
- Creative development and fulfillment of campaign elements (campaign branding and design, landing pages, direct mail, emails, copy, and social assets)
Execution of campaign strategy
- Rolled out over a quarterly or annual period from launch through a natural calendar or fiscal year end
- Management of email (set-up, testing, and sends) and landing page updates
- Development of direct mail, social media, and any other assets relevant to the campaign or ongoing donor communication
- Ongoing support to ensure success, including updating tactics to leverage ongoing fundraising opportunities
Campaign reporting on results, offering insights, observations, and recommendations that can impact strategy across all channels
Ready to take your fundraising message to the next level?
Contact us today to learn more about our full-service solution and how we can help you elevate your brand.
